How the travel business will benefit from AMP for Email. What is AMP for Email ? AMP for email is another way for marketers to leverage the speed of the accelerated mobile pages framework. In the official release on the AMP blog, Product Manager of Gmail and Chat, Aakash Sahney, calls it a powerful way for developers to create more engaging, interactive, and actionable email experiences.
One of the most frequently asked questions about AMP for email is: Can you do all the things with AMP for email that you can with AMP? The answer is “no.” However, AMP email is far less constrained than traditional email. And while you can’t use ALL of AMP’s commands in Gmail, you can still create a highly rich user experience.
While AMP for email brings revolutionary potential to a powerful medium, not everyone’s convinced it’ll be for the better. In a blog post for Litmus, Jain Mistry outlines a few problems the technology may face: AMP for email only works in Gmail: Currently AMP for email is exclusive to Gmail. If your email list is primarily Gmail users, this may not be an issue. If it isn’t, you may have to create a non-AMP version of your email for non-Gmail users.
What are the benefits in Email Marketing for the Travel Industry? With AMP for Email, the benefits in email marketing for travel agencies and booking portals are huge. Here are some interesting examples how the travel business can significantly benefit from more dynamic emails in their email newsletter campaigns: Save website bandwith: Especially during seasonal peaks (i.e. winter holidays) booking websites tend to reach their request limits rather quickly. AMP-based emails will help to keep your customer busy and up-to-speed even if the website is down or slow. See extra details at AMP for Email use in the travel business.
To better understand marketers’ thoughts on AMP for Email, we polled over a thousand marketers on whether they’ve heard of AMP for Email, and if they had any plans on using it. Of those that did know what AMP for Email was, 31% said they were very likely to use it.
It’s vital for marketers to know how well their email campaigns perform. Currently, marketers can use a range of analytics software and email metrics to get all sorts of engagement and revenue data from their email campaigns.
It’s safe to say, this project is going to shake up the email marketing space, which has wrestled with poor HTML standards support in many email clients (including Gmail and especially Outlook) for years as the rest of the web has embraced modern and interactive standards. While Gmail introduced better support for CSS in 2016, developing emails in 2018 still requires outdated tables and hacking code. So what does AMP for Email look like on the front-end? Imagine you get an email from Pinterest and you want to save a pin you see in your email to your actual Pinterest account. AMP for Email lets you do just that.
